Does your small business need a website?

With over 40,000 searches every second on Google, which equates to 3.5 billion daily, your small business simply must have a website presence. Regardless of the industry sector in which you operate, your consumers are more than likely exploring the Internet for services similar to yours.

The divide between small businesses and the rising number of consumers who evaluate brick-and-mortar firms solely on the basis of their online presence may be costing entrepreneurs millions of clients – and cash. SCORE Vice President of Marketing Bridget Weston Pollack stated, “If a corporation or small business does not have an online presence, they are missing out on a significant portion of the population that could be buying at their location.”

Establishes Credibility (Think of it as your welcome mat)

One of the primary reasons your business should have a website is to boost its reputation. There is a good chance that multiple vendors offer a comparable service to yours. One method to differentiate yourself is to have a well-designed website that provides valuable information to your consumers.

Without a website, individuals may cast doubt on your business’s validity. Having a website allows you to make a strong first impression and reassure visitors that you are a legitimate business.

You have complete control over information and branding

While user reviews and comments on other websites are beneficial, shouldn’t you have the ultimate say in how your business is presented to the public? Having a website for your business quickly establishes an official presence on the internet, removing the need for you to rely on others to speak for you. And you may customise the design with your own logo and corporate branding.

It Makes It Possible for You to Compete

Every business, like a seed, should have a website. Obtaining a website is the first step in establishing an atmosphere conducive to growth for your organisation. It enables you to market your product, establish trust, differentiate yourself, and, simply, compete.

If you are not online in the modern-day, you are not competitive and will miss out on possibilities, including those from loyal consumers. If your clients are unable to locate you, they will seek out another vendor.

You can sell merchandise online

Even before COVID-19 kept everyone at home, online sales were increasing. And these tendencies are projected to continue following the reopening of companies to the public. Thus, even if you do not consider yourself to be an “eCommerce” business, you may still gain from an online shop.

It can complement your revenue while you’re not physically there and attract new consumers who can now locate your services and products via Google and other search engines.

Additionally, if you prefer to avoid the hassle of delivery, you may use a local pick-up or drop-off service like Uber to allow clients to purchase your items online and pick them up kerbside or in-person.

A website is less expensive to maintain than traditional advertising

Many small companies who do not have a website still rely on Yellow Page advertisements or other forms of conventional advertising to spread their message. However, is placing an advertisement in an ever-shrinking and ever expensive directory the greatest use of dollars, particularly if your organisation is seeking to decrease costs? Websites are far less expensive than traditional advertising and have a considerably broader reach than traditional advertising.

Time Savings + Customer Service

Numerous companies receive calls from potential and existing clients inquiring about their location and hours of operation. When a call is missed, the consumer is left unsatisfied. Additionally, calls might divert your staff’s attention away from the most critical aspects of your organisation.

A website can help to cut down on these calls and boost internal efficiency. Simultaneously, it assists clients in locating valuable information without the need to contact, resulting in an overall improved user experience.