Small businesses are increasingly recognising the benefits that social media can bring to their bottom lines. There are almost 50 million business pages on Facebook, and each page has a number of features that allow businesses to communicate with potential clients.
Additionally, they have access to marketing tools provided by Facebook to assist improve brand exposure, and these firms frequently become Facebook advertisers. The social media firm is capitalising on this mutually beneficial connection by offering new tools and guides to assist small companies in increasing successful consumer interaction.
Facebook marketing is a low-cost method
Marketing activities that would cost thousands of dollars via other channels may be carried out for a fraction of the price on Facebook. This makes it an excellent choice for small to medium-sized enterprises operating on a shoestring marketing budget. Additionally, larger firms may use Facebook to test marketing concepts and themes prior to committing to larger campaigns.
You are not required to pay anything to promote your business via a Facebook page. Facebook has already developed a fanatical following. This eliminates the need to seek for clients – they are already present.
Increase brand recognition and trust
Whether you operate a bakery, a law firm, or a construction company, you must promote your business in order to get consumers and expand your clientele. Given the widespread use of social media, why not reach out to potential consumers there? When someone discovers your business while reading on Facebook, they may go through to your website to learn more about your firm, how you help others, and why they should consider working with you.
Even if a visitor to your Facebook Business Page is not ready to make a purchase, the awareness and contemplation information you post might still be valuable to them. This may be accomplished through the use of blogs on your website, connections to third-party industry websites, and landing pages containing gated PDFs.
All of these aspects will assist consumers gain a better understanding of your business and develop a sense of confidence in you as a knowledgeable, helpful resource who is not always pushing a sale. And when they’re ready to buy, they may choose a firm they’ve grown to know and trust: yours!
Humanize Your Business
Social connections and real communication are critical components of social media, and Facebook enables you to give your business a face, a name, and a personality. While your Facebook page may represent your business, it also enables you to demonstrate the human aspect of your operation through one-on-one chats, personal updates, and non-business contact.
Even if portions of your social media activities are automated, you may incorporate a reasonable degree of live, on-the-spot conversation to foster richer, more “human” interactions beyond direct customer support.
Assist customers and engage
Customers may ask follow-up questions on your Facebook page, which your employees can respond to. This is frequently more efficient than having staff handle phone calls, and it enables other customers to read frequently asked questions and solutions without approaching you directly.
Having a Facebook page for your business is an excellent method to learn more about your clients. You may receive immediate feedback and engage in dialogues with your target audience via comments or posts. Individuals who “like” your page or join your group do so voluntarily. They are there to learn as much as possible about you, and you may do the same.
Advertising that is more precisely targeted
Facebook has the ability to analyse the data that millions of users submit on their profiles. As the owner of a company page, you may pay for the right to use this data to target advertising to a certain demographic.
For instance, an outdoor retailer may utilise Facebook to determine how many males over a specific age in a certain area have shown an interest in ‘fishing.’ Then they might create an advertisement for new fishing lures and pay to have it display exclusively on the sites of those individuals. (Advertisements display on the right-hand side of Facebook pages.)
Try it for yourself and see it can help your business maximise ROI.